The Midtown South Property Tracking System

INDIVIDUAL FOCUS ON THE NEIGHBORHOODS OF MIDTOWN SOUTH TO PROVIDE MARKET EXPERTISE FOR OUR CLIENTS

When tenants make the decision to relocate from their existing office space (as a result of growth or downsizing, budgetary issues, etc.) research has shown that they typically elect to stay close to their existing location, if at all possible. After all, why change your subway route and favorite lunch spot unless absolutely necessary?

The Midtown South Property Tracking System, which is used exclusively by our team of real estate advisors, follows all transaction activity in more than 90 Midtown South office buildings. We have divided the Midtown South market into multiple individual territories, typically consisting of a several block radius.Continued

Friday, March 5, 2010

Lease Transaction Friday

At 100-104 Fifth Avenue, three leases have recently been signed - Dimension Capital Partners leased space on the 7th floor of 10,554 RSF for 11 years, with a reported low $50s average base rent over the term, plus a substantial construction allowance and free rent from the Landlord; Gabbe Group renewed its lease for 6,901 RSF; and Jarvis W. Irving & Company leased 2,349 RSF...Realty TV show producer Left/Right signed a 10-year lease for 10,000 RSF for 9th floor space at 39 West 19th Street, where the asking rent was in the low $30s PRSF... ReachLocal signed a 10-year lease at 112 West 34th Street, where asking rents were in the low to mid $40s PRSF; Creative Realities signed a 5-year lease for 8,500 RSF on the entire 14th floor at 1140 Broadway, where the asking rent was approximately $35.00 PRSF.

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